{"product_id":"marketing-of-engineering-consultancy-services-a-global-perspective-9780791861837","title":"Marketing of Engineering Consultancy Services: A Global Perspective","description":"\u003cp\u003e • Author(s): Pradeep Kumar Chatterjee | Partho Pratim Chatterjee\u003cbr\u003e • Publisher: American Society of Mechanical Engineers\u003cbr\u003e • Publisher Imprint: American Society of Mechanical Engineers\u003cbr\u003e • BISAC: Engineering (General)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eMarketing of Engineering Consultancy Services: \u003c\/p\u003e\u003cp\u003eA Global Perspective\u003c\/p\u003e\u003cp\u003ePradeep Kumar Chatterjee and Partho Pratim Chatterjee\u003c\/p\u003e\u003cp\u003eMarketing of Engineering Consultancy Services has always been a complex and\u003c\/p\u003e\u003cp\u003emulti-disciplinary subject, more so in a world of interconnected economies. The\u003c\/p\u003e\u003cp\u003ecross-border sourcing of services as an integral part of the global value chain\u003c\/p\u003e\u003cp\u003egained momentum with enhanced economic globalization. We are in the cusp of\u003c\/p\u003e\u003cp\u003ethe creative disruption of Industrial Revolution 4.0 (IR 4.0), where technology is set\u003c\/p\u003e\u003cp\u003eto change the way we live and work. This technology disruption is spearheaded\u003c\/p\u003e\u003cp\u003eby Artificial Intelligence (AI), Internet of Things (IoT), and Machine Learning.\u003c\/p\u003e\u003cp\u003eAs the global economy and society undergoes a tectonic shift to post-industrial\u003c\/p\u003e\u003cp\u003einformation society with knowledge capital as its new resource, marketing of\u003c\/p\u003e\u003cp\u003eservices is concurrently experiencing a paradigm shift. This book is a unique\u003c\/p\u003e\u003cp\u003eblend of the authors' decades of experience in the engineering consultancy\u003c\/p\u003e\u003cp\u003eservice industry, combined with scholarly and academic excellence.\u003c\/p\u003e\u003cp\u003eWith this book, readers should be able to: \u003c\/p\u003e\u003cp\u003e- Understand engineering consultancy services and the market paradigms from\u003c\/p\u003e\u003cp\u003ea global perspective.\u003c\/p\u003e\u003cp\u003e- Understand the unique features of engineering consultancy services and their\u003c\/p\u003e\u003cp\u003eimplications for marketing.\u003c\/p\u003e\u003cp\u003e- Explain the quality elements of engineering consultancy services.\u003c\/p\u003e\u003cp\u003e- Understand the issues concerning the quality, cost-benefit analysis of quality\u003c\/p\u003e\u003cp\u003eof engineering consultancy services.\u003c\/p\u003e\u003cp\u003e- Understand how engineering consultants are appointed by clients under\u003c\/p\u003e\u003cp\u003einternational competitive bidding (ICB).\u003c\/p\u003e\u003cp\u003e- Define marketing of engineering consultancy services and explain why\u003c\/p\u003e\u003cp\u003escientific marketing is essential for engineering consultancy firms.\u003c\/p\u003e\u003cp\u003e- Understand the client relationship, the people (engineer) factor, Internal\u003c\/p\u003e\u003cp\u003emarketing.\u003c\/p\u003e\u003cp\u003e- Formulate marketing mixes (8Ps) for engineering consultancy services\u003c\/p\u003e\u003cp\u003e- And much more!\u003c\/p\u003e","brand":"Atlantic Books","offers":[{"title":"Paperback","offer_id":46480505995415,"sku":"9780791861837","price":5310.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780791861837.jpg?v=1766309205","url":"https:\/\/atlanticbooks.com\/products\/marketing-of-engineering-consultancy-services-a-global-perspective-9780791861837","provider":"Atlantic Books","version":"1.0","type":"link"}