{"product_id":"marketing-of-financial-services-9789351191001","title":"Marketing of Financial Services","description":"\u003cp\u003e • Author(s): Dr. Dhananjay Bapat\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe Financial Services, including banking and non-banking services, are the fastest growing sectors with significant potential of growth in emerging countries. As a result, Financial Services Marketing has generated lot of interest among academicians and practioners. The book is a comprehensive guide for students of Financial Services Marketing. The first edition offers comprehensive inputs with latest updates, providing wide range of global practices, case studies and well developed pedagogical features. Author Dhananjay Bapat presents substantive ways to apply marketing practices to the financial services industry. \u003c\/p\u003e\n\n\u003cp\u003e·\tIntroduction to Financial Services Marketing\n\u003cbr\u003e·\tThe Marketing Environment\n\u003cbr\u003e·\tStrategic Marketing Planning\n\u003cbr\u003e·\tConsumer and Organizational Behavior\n\u003cbr\u003e·\tMarketing Research\n\u003cbr\u003e·\tMarket Segmentation\n\u003cbr\u003e·\tMarketing Strategy for Financial Services\n\u003cbr\u003e·\tProduct Management and New Product Development\n\u003cbr\u003e·\tPricing\n\u003cbr\u003e·\tDistribution Channels\n\u003cbr\u003e·\tAdvertising\n\u003cbr\u003e·\tSales Function in Financial Services\n\u003cbr\u003e·\tBuilding, Maintaining and Sustaining the Financial Services Brand\n\u003cbr\u003e·\tMarketing at Branches\n\u003cbr\u003e·\tMarketing of Retail Banking Products\n\u003cbr\u003e·\tMarketing for Corporate Clients\n\u003cbr\u003e·\tBank Marketing in Rural Areas\n\u003cbr\u003e·\tCustomer Service in Banks\n\u003cbr\u003e·\tFinancial Services Marketing Organizations\n\u003cbr\u003e·\tCustomer Relationship Management\n\u003cbr\u003e·\tIndex\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Paperback","offer_id":45207140106391,"sku":"9789351191001","price":780.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9789351191001.webp?v=1769209055","url":"https:\/\/atlanticbooks.com\/products\/marketing-of-financial-services-9789351191001","provider":"Atlantic Books","version":"1.0","type":"link"}