{"product_id":"marketing-operations-strategy-implementation-and-optimization-9783119145152","title":"Marketing Operations: Strategy, Implementation and Optimization","description":"\u003cp\u003e • Author(s): Greg Kihlström\u003cbr\u003e • Publisher: de Gruyter\u003cbr\u003e • Publisher Imprint: de Gruyter\u003cbr\u003e • BISAC: Marketing - General\u003c\/p\u003e\u003cp\u003eTraditionally, Marketing Operations (MarketingOps) has played a tactical, behind-the-scenes roles within the marketing function. Yet, as organizations grapple with fractured processes, siloed data sources, and shifting consumer demands, a strategic MarketingOps function that can more effectively bridge strategic goals with measurable outcomes is essential for businesses and marketing teams of all sizes.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eThis book provides a framework and plan to measure success. It looks at the roles and technologies needed to scale a MarketingOps function and offers best practices to help organizations grow and scale their marketing operations over time. Using its maturity model as a framework to guide readers, it helps marketers achieve operational excellence in support of business goals, from foundational strategies to advanced AI implementation.\u003cp\u003e\u003c\/p\u003e\u003cem\u003eMarketing Operations: Strategy, Implementation and Optimization\u003c\/em\u003e is an invaluable resource for marketing leadership and MarketingOps professionals focused on driving lasting value from a strategic investment in improved ways of working.","brand":"de Gruyter","offers":[{"title":"Paperback","offer_id":47773051912343,"sku":"9783119145152","price":2877.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9783119145152.webp?v=1777977389","url":"https:\/\/atlanticbooks.com\/products\/marketing-operations-strategy-implementation-and-optimization-9783119145152","provider":"Atlantic Books","version":"1.0","type":"link"}