{"product_id":"marketing-planning-strategy-a-practical-introduction-9781529760132","title":"Marketing Planning \u0026 Strategy: A Practical Introduction","description":"\u003cp\u003e • Author(s): John Dawes\u003cbr\u003e • Publisher: Sage Publications\u003cbr\u003e • Publisher Imprint: Sage Publications\u003cbr\u003e • Subject: Business Management\u003cbr\u003e • BISAC: Marketing - Research\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank.\u003c\/p\u003e","brand":"Sage Publications Ltd","offers":[{"title":"Paperback","offer_id":45032070643863,"sku":"9781529760132","price":5089.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781529760132.webp?v=1769207628","url":"https:\/\/atlanticbooks.com\/products\/marketing-planning-strategy-a-practical-introduction-9781529760132","provider":"Atlantic Books","version":"1.0","type":"link"}