{"product_id":"marketing-plans-how-to-prepare-them-how-to-profit-from-them-9781394177103","title":"Marketing Plans: How to Prepare Them, How to Profit from Them","description":"\u003cp\u003e • Author(s): Malcolm McDonald\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • Subject: Business Management\u003cbr\u003e • BISAC: Marketing - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe latest edition of the leading and internationally bestselling text on marketing planning\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIn the newly revised ninth edition of \u003ci\u003eMarketing Plans\u003c\/i\u003e, a team of renowned marketing strategists and professors delivers a fully updated version of the gold standard in marketing planning textbooks. The book contains a proven, start-to-finish approach to planning your firm's marketing and is complemented by brand-new content on digital marketing and sustainable marketing.\u003c\/p\u003e \u003cp\u003eThe authors have also included best-practice guidance on omnichannel management, integrated marketing communications, key account management, and customer experience management. The book provides: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eA best-practice, step-by-step process for coordinating marketing strategy and planning\u003c\/li\u003e \u003cli\u003eMethods to create powerful, differentiated value propositions\u003c\/li\u003e \u003cli\u003eTools to prioritise marketing efforts on segments and strategies that will deliver the greatest returns in growth and profits\u003c\/li\u003e \u003cli\u003eLessons from the leaders on how to embed world-class marketing within the organisation.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003ePerfect for students and executives alike in marketing, sales, strategy, and general management, \u003ci\u003eMarketing Plans\u003c\/i\u003e, 9th edition remains the world's leading resource on the critical topic of marketing strategy and planning.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Paperback","offer_id":45045987311767,"sku":"9781394177103","price":3140.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781394177103.webp?v=1769217567","url":"https:\/\/atlanticbooks.com\/products\/marketing-plans-how-to-prepare-them-how-to-profit-from-them-9781394177103","provider":"Atlantic Books","version":"1.0","type":"link"}