{"product_id":"marketing-public-transit-a-strategic-approach-9780275924997","title":"Marketing Public Transit: A Strategic Approach","description":"\u003cp\u003e • Author(s): Christopher H. Lovelock\u003cbr\u003e • Publisher: Praeger\u003cbr\u003e • Publisher Imprint: Praeger\u003cbr\u003e • BISAC: General\u003c\/p\u003e\u003cp\u003e\u003ci\u003eMarketing Public Transit\u003c\/i\u003e provides managers with a decision-making framework for planning, designing, and promoting public transportation--particularly in a time of limited resources. By using the proper marketing mix--of service, price, communication with customers and distribution--the appropriate solution to the diversity of problems facing the nation's mass transit systems can be better achieved.\u003c\/p\u003e","brand":"Praeger","offers":[{"title":"Hardcover","offer_id":45085090545815,"sku":"9780275924997","price":9542.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780275924997.webp?v=1767264922","url":"https:\/\/atlanticbooks.com\/products\/marketing-public-transit-a-strategic-approach-9780275924997","provider":"Atlantic Books","version":"1.0","type":"link"}