{"product_id":"marketing-research-9789351197751","title":"Marketing Research","description":"\u003cp\u003e • Author(s): Dr. P. Sathyapriya\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe book starts with an introduction about marketing research and the process involved in performing research. It is followed by a discussion on research design and sampling design with the data collection methods and techniques. The data collection is guided with formulation of questionnaire and development of scales. Process of coding and tabulating of the data with testing the reliability and validity of the scales is elaborated in Chapter 7. Once data is ready for analysis, SPSS (Statistical Package for Social Sciences) is introduced for quantitative analysis. Second part of the book from chapters 7 through 11 brings out the application of SPSS for simple statistical methods. \n\u003cbr\u003e·\tMarketing Research\n\u003cbr\u003e·\tMarketing Research Process\n\u003cbr\u003e·\tResearch Design\n\u003cbr\u003e·\tSampling Design\n\u003cbr\u003e·\tData Collection Methods\n\u003cbr\u003e·\tMeasurement Scaling\n\u003cbr\u003e·\tField Work and Data Preparation\n\u003cbr\u003e·\tIntroduction to SPSS\n\u003cbr\u003e·\tBasic Data Analysis, Basic Data Analysis\n\u003cbr\u003e·\tEstablishing Hypothesis and Testing\n\u003cbr\u003e·\tDetermining Association among Variables\n\u003cbr\u003e·\tDetermining Dependent Independent Relationship\n\u003cbr\u003e·\tDecision Making Models\n\u003cbr\u003e·\tData Reduction Techniques\n\u003cbr\u003e·\tBrand Positioning Methods\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Paperback","offer_id":45207143055511,"sku":"9789351197751","price":337.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9789351197751.webp?v=1769209063","url":"https:\/\/atlanticbooks.com\/products\/marketing-research-9789351197751","provider":"Atlantic Books","version":"1.0","type":"link"}