{"product_id":"marketing-research-applications-9781636513133","title":"Marketing Research: Applications","description":"\u003cp\u003e • Author(s): V. Kumar\u003cbr\u003e • Publisher: Vibrant Publishers\u003cbr\u003e • Publisher Imprint: Vibrant Publishers\u003cbr\u003e • BISAC: Marketing - Research\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\"Marketing Research: Applications\" by V. Kumar dives into the practical side of marketing research, providing a guide to implementing robust research methodologies in real-world scenarios. Designed for students, researchers, and business professionals, this book combines theory with hands-on applications, presenting a comprehensive framework for gathering, analyzing, and interpreting data to make informed marketing decisions. With a focus on contemporary methods, V. Kumar explores survey design, sampling techniques, data analysis, and digital tools that enhance the efficiency and accuracy of marketing insights. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eEach chapter breaks down complex concepts into digestible content and includes case studies, step-by-step processes, and example-driven exercises, allowing readers to understand how to translate data into actionable strategies. Covering a range of marketing research applications, from customer segmentation to brand positioning and market forecasting, this essential guide empowers readers to navigate today's competitive landscape with confidence. Whether preparing for a career in marketing or enhancing an existing skill set, \"Marketing Research: Applications\" equips readers with the knowledge and tools to transform raw data into valuable marketing intelligence. \u003c\/p\u003e","brand":"Vibrant Publishers","offers":[{"title":"Paperback","offer_id":45549678461079,"sku":"9781636513133","price":7460.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781636513133.webp?v=1768585021","url":"https:\/\/atlanticbooks.com\/products\/marketing-research-applications-9781636513133","provider":"Atlantic Books","version":"1.0","type":"link"}