{"product_id":"marketing-research-consumer-behaviour-9788125914761","title":"Marketing Research \u0026 Consumer Behaviour","description":"\u003cp\u003e • Author(s): S Sumathi | P Saravanavel\u003cbr\u003e • Publisher: Vikas Publishing House Pvt. Ltd\u003cbr\u003e • Publisher Imprint: Vikas Publishing House Pvt. Ltd\u003cbr\u003e • BISAC: Marketing - Research\u003c\/p\u003e\u003cp\u003eThis book is designed for the students of M.A., M.Sc., M.Com. and M.B.A. with the purpose of blending both concepts and applications from the field of consumer behaviour and most importantly jargon has been avoided.\u003c\/p\u003e","brand":"Vikas Publishing House Pvt. Ltd","offers":[{"title":"Paperback","offer_id":46841075531927,"sku":"9788125914761","price":795.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788125914761.webp?v=1769249205","url":"https:\/\/atlanticbooks.com\/products\/marketing-research-consumer-behaviour-9788125914761","provider":"Atlantic Books","version":"1.0","type":"link"}