{"product_id":"marketing-research-for-managers-9781138144309","title":"Marketing Research for Managers","description":"\u003cp\u003e • Author(s): Sunny Crouch\u003cbr\u003e • Publisher: Taylor \u0026amp; Francis\u003cbr\u003e • Publisher Imprint: Routledge\u003cbr\u003e • BISAC: Marketing - Research\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe purpose of \u003cstrong\u003eMarketing Research for Managers\u003c\/strong\u003e is to enable managers to become more informed research users and buyers. The more managers know about how marketing research works, the more effective they can be in using it as a management tool. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eThis new edition of the text includes: \u003cp\u003e\u003c\/p\u003e* The development of the \"knowledge economy\"\u003cbr\u003e* Analysis of customer relationship management\u003cbr\u003e* Comprehensive discussion of electronic techniques\u003cbr\u003e* New and updated case studies and examples","brand":"Taylor \u0026 Francis","offers":[{"title":"Hardcover","offer_id":45237638889623,"sku":"9781138144309","price":14551.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781138144309.webp?v=1769217145","url":"https:\/\/atlanticbooks.com\/products\/marketing-research-for-managers-9781138144309","provider":"Atlantic Books","version":"1.0","type":"link"}