{"product_id":"marketing-research-for-the-tourism-hospitality-and-events-industries-9781032940403","title":"Marketing Research for the Tourism, Hospitality and Events Industries","description":"\u003cp\u003e • Author(s): Bonita Kolb\u003cbr\u003e • Publisher: Routledge\u003cbr\u003e • Publisher Imprint: Routledge\u003cbr\u003e • BISAC: Industries - Hospitality, Travel \u0026amp; Tourism\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis user-friendly textbook covers qualitative, quantitative and social media research methods to provide students and course leaders with an accessible guide for learning and teaching marketing research from start to finish.\u003c\/p\u003e\u003cp\u003eThe second edition of this textbook has been updated to include: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eNew content on digital research, social media research methods, emerging technologies such as AI in marketing research, sustainability in tourism, hospitality and events research, thematic analysis, real-time research and researching current visitor trends, experiences, preferences and lifestyles to ensure the destination or event is successful\u003c\/li\u003e \u003cli\u003eNew international short case studies to showcase real-life applications where market research can be used to attract and retain visitors for tourism, hospitality and events\u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003eThis holistic, concise and accessible textbook is essential reading for all students to gain knowledge as to what visitors want from the travel, hospitality and\/ or event experience and how to influence a destination's success.\u003c\/p\u003e","brand":"Atlantic Books","offers":[{"title":"Hardcover","offer_id":46439085867159,"sku":"9781032940403","price":12867.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781032940403.webp?v=1769110033","url":"https:\/\/atlanticbooks.com\/products\/marketing-research-for-the-tourism-hospitality-and-events-industries-9781032940403","provider":"Atlantic Books","version":"1.0","type":"link"}