{"product_id":"marketing-research-new-methodology-9781636513157","title":"Marketing Research: New Methodology","description":"\u003cp\u003e • Author(s): V. Kumar\u003cbr\u003e • Publisher: Vibrant Publishers\u003cbr\u003e • Publisher Imprint: Vibrant Publishers\u003cbr\u003e • BISAC: Marketing - Research\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eMarketing Research: New Methodology by V. Kumar\u003c\/em\u003e offers an innovative look at advanced research techniques, equipping readers with cutting-edge methods for real-world marketing insights. This book delves into modern approaches like machine learning applications, data mining, and real-time analytics that redefine traditional marketing research. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eV. Kumar expertly unpacks the impact of AI and big data on customer behavior prediction, segmentation, and forecasting, helping marketers and researchers build data-driven strategies with accuracy. Case studies and applied examples illuminate the effectiveness of these new methodologies, showing readers how to implement them in a fast-paced market environment. This book is ideal for students, researchers, and professionals seeking to adopt contemporary research methods and gain an edge in a rapidly evolving marketing landscape.\u003c\/p\u003e","brand":"Vibrant Publishers","offers":[{"title":"Paperback","offer_id":45549112950935,"sku":"9781636513157","price":7476.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781636513157.webp?v=1768584769","url":"https:\/\/atlanticbooks.com\/products\/marketing-research-new-methodology-9781636513157","provider":"Atlantic Books","version":"1.0","type":"link"}