{"product_id":"marketing-research-tools-and-techniques-9780199655090","title":"Marketing Research: Tools and Techniques","description":"\u003cp\u003e • Author(s): Nigel Bradley\u003cbr\u003e • Publisher: Oxford University Press, USA\u003cbr\u003e • Publisher Imprint: Oxford University Press, USA\u003cbr\u003e • BISAC: Marketing - Research\u003c\/p\u003e\u003cp\u003eBuilding on the success of the previous editions, the third edition of \u003cem\u003eMarketing Research: Tools and Techniques\u003c\/em\u003e provides an accessible and engaging insight into marketing research. Based on the concept of the Marketing Research Mix, the text is organized around the core themes of research preparation, data collection, analysis and communication of findings, and how skills and techniques are used in different research contexts. The author adopts a sound balance between theory and practice and demonstrates how marketing concepts can be carried out in reality, and which methods are most appropriate for particular types of research. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eThe new edition has been fully revised to reflect the wealth of digital developments and contains new case studies on renowned commercial brands such as BMW, Google, McDonalds, Whiskas, Tesco, The National Student Survey (NSS), Eurobarometer and BMI Healthcare. Supported by a full range of pedagogical features, the author enables students to understand the issues involved in carrying out research and the potential pitfalls to be aware of, thereby ensuring a clear understanding of the overall subject. \u003cp\u003e\u003c\/p\u003eThe book is accompanied by a comprehensive Online Resource Centre which offers the following resources for students and lecturers: \u003cp\u003e\u003c\/p\u003eFor students: \u003cbr\u003eMultiple choice questions\u003cbr\u003eQuestionnaire wizard\u003cbr\u003eOnline version of Market Researcher's Toolbox\u003cbr\u003eLink to clips of author summarising contents of each chapter on YouTube\u003cbr\u003eWeb links \u003cp\u003e\u003c\/p\u003eFor registered adopters of the text: \u003cbr\u003ePowerPoint presentation\u003cbr\u003eIllustrations from the book","brand":"Oxford University Press, USA","offers":[{"title":"Paperback","offer_id":45029120901271,"sku":"9780199655090","price":8467.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780199655090.webp?v=1769203307","url":"https:\/\/atlanticbooks.com\/products\/marketing-research-tools-and-techniques-9780199655090","provider":"Atlantic Books","version":"1.0","type":"link"}