{"product_id":"marketing-schools-marketing-cities-who-wins-and-who-loses-when-schools-become-urban-amenities-9780226016658","title":"Marketing Schools, Marketing Cities: Who Wins and Who Loses When Schools Become Urban Amenities","description":"\u003cp\u003e • Author(s): Maia Bloomfield Cucchiara\u003cbr\u003e • Publisher: University of Chicago Press\u003cbr\u003e • Publisher Imprint: University of Chicago Press\u003cbr\u003e • BISAC: Public Policy - City Planning \u0026amp; Urban Development\u003c\/p\u003e\u003cp\u003eDiscuss real estate with any young family and the subject of schools is certain to come up--in fact, it will likely be a crucial factor in determining where that family lives. Not merely institutions of learning, schools have increasingly become a sign of a neighborhood's vitality, and city planners have ever more explicitly promoted \"good schools\" as a means of attracting more affluent families to urban areas, a dynamic process that Maia Bloomfield Cucchiara critically examines in \u003ci\u003eMarketing Schools, Marketing Cities\u003c\/i\u003e. Focusing on Philadelphia's Center City Schools Initiative, she shows how education policy makes overt attempts to prevent, or at least slow, middle-class flight to the suburbs. Navigating complex ethical terrain, she balances the successes of such policies in strengthening urban schools and communities against the inherent social injustices they propagate--the further marginalization and disempowerment of lowerclass families. By asking what happens when affluent parents become \"valued customers,\" \u003ci\u003eMarketing Schools, Marketing Cities\u003c\/i\u003e uncovers a problematic relationship between public institutions and private markets, where the former are used to leverage the latter to effect urban transformations.\u003c\/p\u003e","brand":"University of Chicago Press","offers":[{"title":"Hardcover","offer_id":47780687610007,"sku":"9780226016658","price":11913.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780226016658.webp?v=1778047244","url":"https:\/\/atlanticbooks.com\/products\/marketing-schools-marketing-cities-who-wins-and-who-loses-when-schools-become-urban-amenities-9780226016658","provider":"Atlantic Books","version":"1.0","type":"link"}