{"product_id":"marketing-solutions-to-the-challenges-of-a-vuca-environment-proceedings-of-the-2023-gma-gamma-joint-symposium-seoul-korea-july-20-23-2023-9783031584312","title":"Marketing Solutions to the Challenges of a VUCA Environment: Proceedings of the 2023 Gma-Gamma Joint Symposium, Seoul, Korea, July 20-23, 2023","description":"\u003cp\u003e • Author(s): Anna Zarkada\u003cbr\u003e • Publisher: Springer\u003cbr\u003e • Publisher Imprint: Springer\u003cbr\u003e • BISAC: Marketing - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book contains selected papers from the 2023 Greek Marketing Academy and the Global Alliance of Marketing and Management Associations Joint Symposium (GMA-GAMMA2023) held from July 20 to 23, 2023, in Seoul, Korea. It presents cutting-edge research in the marketing field, showcases how the recent challenges have affected marketing management and\/or marketing communications and introduces the solutions to the practical problems under the Volatile, Uncertain, Complex and Ambiguous (VUCA) environment.\u003c\/p\u003e","brand":"Springer","offers":[{"title":"Paperback","offer_id":47658098360471,"sku":"9783031584312","price":16159.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9783031584312.webp?v=1775816974","url":"https:\/\/atlanticbooks.com\/products\/marketing-solutions-to-the-challenges-of-a-vuca-environment-proceedings-of-the-2023-gma-gamma-joint-symposium-seoul-korea-july-20-23-2023-9783031584312","provider":"Atlantic Books","version":"1.0","type":"link"}