{"product_id":"marketing-spark-9780994047335","title":"Marketing Spark","description":"\u003cp\u003e • Author(s): Mark W. Evans\u003cbr\u003e • Publisher: Marketing Spark\u003cbr\u003e • Publisher Imprint: Marketing Spark\u003cbr\u003e • BISAC: Marketing - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn a fast-moving world, entrepreneurs and brands that tell good stories win. Brands that don't tell good stories lose.\u003c\/p\u003e\u003cp\u003eMarketing Spark is a strategic and tactical guide for entrepreneurs who want to create stories that resonate. \u003c\/p\u003e\u003cp\u003eWhat you will learn: \u003c\/p\u003e\u003cp\u003e✓Storytelling: the history and why it matters more than ever.\u003c\/p\u003e\u003cp\u003e✓Discover: identify and develop powerful brand stories.✓People: who should be telling your stories-you, your employees, influencers, media, and bloggers.\u003c\/p\u003e\u003cp\u003e✓Strategy: telling the right stories to the right people at the right time.\u003c\/p\u003e\u003cp\u003e✓Tactics: how to develop and deliver stories using different channels, including case studies, services and tools. \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIf you're ready to capture the spotlight with better stories, you need this book\u003c\/p\u003e","brand":"Marketing Spark","offers":[{"title":"Paperback","offer_id":45121996456087,"sku":"9780994047335","price":1754.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780994047335.webp?v=1767901564","url":"https:\/\/atlanticbooks.com\/products\/marketing-spark-9780994047335","provider":"Atlantic Books","version":"1.0","type":"link"}