{"product_id":"marketing-summarized-master-the-art-of-branding-digital-strategies-and-customer-engagement-in-the-modern-era-9798314505700","title":"MARKETING Summarized: Master the Art of Branding, Digital Strategies, and Customer Engagement in the Modern Era","description":"\u003cp\u003e • Author(s): Devon Kade\u003cbr\u003e • Publisher: Independently Published\u003cbr\u003e • Publisher Imprint: Independently Published\u003cbr\u003e • BISAC: Marketing - General\u003c\/p\u003e\u003cp\u003e\u003cb\u003eUnleashing the Power of Modern Marketing\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eStep into the dynamic world of marketing like never before! This isn't just another textbook-it's your ultimate guide to mastering the strategies, tools, and innovations that drive today's most successful brands. Packed with transformative insights, \u003ci\u003eMARKETING Summarized\u003c\/i\u003e is designed to empower entrepreneurs, business leaders, and marketing enthusiasts to thrive in an era defined by relentless change and boundless opportunity.\u003c\/p\u003e\u003cp\u003eFrom decoding the psychology of consumer behavior to leveraging cutting-edge AI, from crafting unforgettable brand stories to conquering global markets, this book reveals the secrets behind captivating customers and outpacing competitors. Discover how to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eTurn your marketing efforts into an unstoppable growth engine.\u003c\/li\u003e\n\u003cli\u003eNavigate the complexities of digital, omnichannel, and experiential marketing.\u003c\/li\u003e\n\u003cli\u003eBuild ethical, sustainable, and inclusive campaigns that inspire trust and loyalty.\u003c\/li\u003e\n\u003cli\u003eMaster the art of data-driven decision-making to maximize ROI.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWhether you're a startup hustler, a seasoned marketer, or an aspiring visionary, \u003ci\u003eMARKETING Summarized\u003c\/i\u003e delivers the clarity, confidence, and creative spark you need to succeed in the ever-evolving marketing landscape.\u003c\/p\u003e\u003cp\u003eUnlock your potential. Transform your approach. Revolutionize your results.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eTABLE OF CONTENTS: \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eMarketing Jargon\u003cbr\u003eIntroduction to Marketing\u003cbr\u003eThe Marketing Concept and Philosophy\u003cbr\u003eCore Marketing Principles\u003cbr\u003eThe Customer: Needs, Wants, and Demand\u003cbr\u003eMarket Research and Data Analytics\u003cbr\u003eThe Marketing Environment\u003cbr\u003eMarket Segmentation, Targeting, and Positioning (STP)\u003cbr\u003eConsumer Behavior and Buying Decisions\u003cbr\u003eBranding and Brand Management\u003cbr\u003eProduct Development and Product Life Cycle\u003cbr\u003ePricing Strategies and Tactics\u003cbr\u003ePlace and Distribution Strategies\u003cbr\u003ePromotion and Integrated Marketing Communications (IMC)\u003cbr\u003eMarketing Strategy and Planning\u003cbr\u003eCompetitive Analysis and Positioning\u003cbr\u003eDigital Marketing Fundamentals\u003cbr\u003eSocial Media Marketing\u003cbr\u003eContent Marketing and Storytelling\u003cbr\u003eCustomer Relationship Management (CRM)\u003cbr\u003eData-Driven Marketing and Marketing Analytics\u003cbr\u003eSales and Marketing Integration\u003cbr\u003eService Marketing: The Art of Creating Exceptional Experiences\u003cbr\u003eInternational and Global Marketing\u003cbr\u003eSucceeding in Foreign Markets\u003cbr\u003eEthics, Corporate Social Responsibility (CSR), and Sustainability in Marketing\u003cbr\u003eInnovation and Emerging Trends in Marketing\u003cbr\u003eCustomer Experience (CX) and Personalization\u003cbr\u003eB2B (Business-to-Business) Marketing\u003cbr\u003eE-Commerce and Retail Marketing\u003cbr\u003eInfluencer and Affiliate Marketing\u003cbr\u003eViral Marketing and Word-of-Mouth (WOM): \u003cbr\u003eExperiential and Event Marketing\u003cbr\u003eMarketing in Small Businesses and Startups\u003cbr\u003eFuture of Marketing\u003cbr\u003eFurther Reading\u003c\/b\u003e\u003c\/p\u003e","brand":"Atlantic Books","offers":[{"title":"Paperback","offer_id":46336173637783,"sku":"9798314505700","price":1473.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9798314505700.webp?v=1768676853","url":"https:\/\/atlanticbooks.com\/products\/marketing-summarized-master-the-art-of-branding-digital-strategies-and-customer-engagement-in-the-modern-era-9798314505700","provider":"Atlantic Books","version":"1.0","type":"link"}