{"product_id":"marketing-the-arts-a-fresh-approach-9780415496865","title":"Marketing the Arts: A Fresh Approach","description":"\u003cp\u003e • Author(s): Finola Kerrigan\u003cbr\u003e • Publisher: Routledge\u003cbr\u003e • Publisher Imprint: Routledge\u003cbr\u003e • BISAC: Business Aspects\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn recent years, there have been significant shifts in arts marketing, both as a practice and an academic discipline. The relationship between art and the market is increasingly complex and dynamic, requiring a transformation in the way the arts are marketed.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eMarketing the Arts\u003c\/em\u003e argues that arts marketing is not about the simple application of mainstream managerial marketing to the arts. With contributions from international scholars of marketing and consumer studies, this book engages directly with a range of contemporary themes, including: \u003c\/p\u003e\u003cul\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eThe importance of arts consumption and its social dimensions\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eThe importance of the aesthetic experience itself, and how to research it\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eArts policy development\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eThe art versus commerce debate\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eThe role of the arts marketer as market-maker\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eThe artist as brand or entrepreneur\u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003eThis exciting new book covers topics as diverse as Damien Hirst's 'For the Love of God', Liverpool's brand makeover, Manga scanlation, Gob Squad, Surrealism, Bluegrass music, Miles Davis and Andy Warhol, and is sure to enthuse students and enlighten practitioners.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Paperback","offer_id":47582337826967,"sku":"9780415496865","price":7833.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780415496865.webp?v=1774936338","url":"https:\/\/atlanticbooks.com\/products\/marketing-the-arts-a-fresh-approach-9780415496865","provider":"Atlantic Books","version":"1.0","type":"link"}