{"product_id":"marketing-the-basics-9781041106234","title":"Marketing: The Basics","description":"\u003cp\u003e • Author(s): Karl Moore | Niketh Pareek | Marie Parent\u003cbr\u003e • Publisher: Routledge\u003cbr\u003e • Publisher Imprint: Routledge\u003cbr\u003e • BISAC: Marketing - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eFully updated to reflect the current world of marketing, this book includes all the vital information you need to excel as a marketing manager in a global landscape where consumer behaviour is increasingly unpredictable. \u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Paperback","offer_id":47569935564951,"sku":"9781041106234","price":1676.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781041106234.webp?v=1774879701","url":"https:\/\/atlanticbooks.com\/products\/marketing-the-basics-9781041106234","provider":"Atlantic Books","version":"1.0","type":"link"}