{"product_id":"marketing-the-management-way-9781138794054","title":"Marketing: The Management Way","description":"\u003cp\u003e • Author(s): Arnold K. Weinstein\u003cbr\u003e • Publisher: Routledge\u003cbr\u003e • Publisher Imprint: Routledge\u003cbr\u003e • BISAC: Marketing - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eDrawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a comprehensive approach to marketing decision-making and illustrates why a marketing orientation is necessary for corporate survival. \u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Hardcover","offer_id":46931585630359,"sku":"9781138794054","price":13149.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781138794054.webp?v=1771614757","url":"https:\/\/atlanticbooks.com\/products\/marketing-the-management-way-9781138794054","provider":"Atlantic Books","version":"1.0","type":"link"}