{"product_id":"marketing-the-third-reich-persuasion-packaging-and-propaganda-9781138060586","title":"Marketing the Third Reich: Persuasion, Packaging and Propaganda","description":"\u003cp\u003e • Author(s): Nicholas O'Shaughnessy\u003cbr\u003e • Publisher: Routledge\u003cbr\u003e • Publisher Imprint: Routledge\u003cbr\u003e • BISAC: Europe - Germany\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn this fascinating volume, Nicholas O'Shaughnessy elucidates the phenomenon of the Nazi propaganda machine via the perspective of consumer marketing, conceptualising the Reich as a product campaign. Building on his acclaimed \u003ci\u003eSelling Hitler \u003c\/i\u003e(2016), he uses marketing scholarship to show how propaganda and political marketing existed not merely as an instrument of government in Nazi Germany, but as the very medium of government itself.\u003c\/p\u003e\u003cp\u003eMarketing the Third Reich explores the insidious connection between a mass culture and a political movement, and how the cultures of consumption and politics influence and infect each other - consumerised politics and politicised consumption. Ultimately its concern is with the 'engineering of consent' - the troubling matter of how public opinion can be manufactured, and governments elected, via sophisticated methodologies of persuasion developed in the consumer economy. Nazism functioned as a brand, packaging almost everything with persuasive purpose.\u003c\/p\u003e\u003cp\u003eRevealing obvious parallels between Adolf Hitler's use of the living theatre of politics, and our present public-political dramaturgy, between Nazi lies and our post-truth, the book raises the chilling question: was Hitler ahead of his time? This radical, original, in-depth study will be an invaluable resource for all scholars of marketing history, political marketing, propaganda and history.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Paperback","offer_id":45410416590999,"sku":"9781138060586","price":3486.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781138060586.webp?v=1767917510","url":"https:\/\/atlanticbooks.com\/products\/marketing-the-third-reich-persuasion-packaging-and-propaganda-9781138060586","provider":"Atlantic Books","version":"1.0","type":"link"}