{"product_id":"marketing-to-the-mind-right-brain-strategies-for-advertising-and-marketing-9781567200317","title":"Marketing to the Mind: Right Brain Strategies for Advertising and Marketing","description":"\u003cp\u003e • Author(s): Richard L. Fulton\u003cbr\u003e • Publisher: Praeger\u003cbr\u003e • Publisher Imprint: Praeger\u003cbr\u003e • BISAC: Marketing - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Back Cover\u003c\/b\u003e\u003cbr\u003ePsychologist Maddock and his co-author Fulton give the readers a clear understanding of how the mind works, based on up-to-date research, and a new way to understand human motivation and behavior. Drawing uniquely from medicine, clinical psychology, and the practice that will provide advertisers with almost a blueprint for executing creative strategies and developing marketing plans with a better chance of success. In so doing, the authors make clear that \"marketing to the mind\" is a diagnostic technique, a way to quickly and inexpensively analyze consumer resistance. With concepts, theories, and research clearly laid out, the authors show how the technique can be applied to a variety of products and services. A practical and engrossing book for the advertising and marketing community, and for teachers, consultants, and students too.\u003c\/p\u003e","brand":"Praeger","offers":[{"title":"Hardcover","offer_id":45085091070103,"sku":"9781567200317","price":9558.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781567200317.webp?v=1767264924","url":"https:\/\/atlanticbooks.com\/products\/marketing-to-the-mind-right-brain-strategies-for-advertising-and-marketing-9781567200317","provider":"Atlantic Books","version":"1.0","type":"link"}