{"product_id":"marketing-to-win-creating-and-sustaining-your-non-profit-brand-9781895589627","title":"Marketing To Win: Creating and Sustaining your Non-Profit Brand","description":"\u003cp\u003e • Author(s): Susan Sommers\u003cbr\u003e • Publisher: Civil Sector Press\u003cbr\u003e • Publisher Imprint: Civil Sector Press\u003cbr\u003e • BISAC: Nonprofit Organizations \u0026amp; Charities - General\u003c\/p\u003e\u003cp\u003eNon-profits need to differentiate themselves from the competition, build brand awareness, and increase their visibility to current and potential donors, clients and volunteers. \u003c\/p\u003e\u003cp\u003e This book provides non-profit organizations of all sizes and natures with a framework and cost-effective tools to create, execute and evaluate a marketing communications strategy and program. It offers the strategies they need to create dynamic promotional and publicity materials; develop an online presence and personality; gain visibility through speaking opportunities, networking events, and trade and consumer show booths; and attract media attention, support and coverage.\u003c\/p\u003e","brand":"Civil Sector Press","offers":[{"title":"Paperback","offer_id":45549923401879,"sku":"9781895589627","price":3234.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781895589627.webp?v=1767464716","url":"https:\/\/atlanticbooks.com\/products\/marketing-to-win-creating-and-sustaining-your-non-profit-brand-9781895589627","provider":"Atlantic Books","version":"1.0","type":"link"}