{"product_id":"marketing-tourism-destinations-a-strategic-planning-approach-9780471540670","title":"Marketing Tourism Destinations: A Strategic Planning Approach","description":"\u003cp\u003e • Author(s): Ernie Heath\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: Industries - Hospitality, Travel \u0026amp; Tourism\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Back Cover\u003c\/b\u003e\u003cbr\u003eThe global significance of tourism as an economic, environmental, and social force has never been greater. Modern methods of transportation enable growing numbers of people to travel to almost any area of the world; in the developed world, travel is now regarded as a right, rather than a privilege. \u003c\/p\u003e\u003cp\u003eBased on proven marketing principles, Marketing Tourism Destinations defines tourism and its \"product\" and examines the nature of tourist businesses, with an emphasis on planning for tourism development. Comprehensive, readable chapters discuss such topics as: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eRegional goal and strategy formulation\u003c\/li\u003e \u003cli\u003eThe strategic marketing planning framework\u003c\/li\u003e \u003cli\u003eEnvironment and resource analysis\u003c\/li\u003e \u003cli\u003eTarget marketing and regional positioning strategy\u003c\/li\u003e \u003cli\u003eRegional marketing mix strategy\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eand more, with cases and examples applicable to different parts of the world.\u003c\/p\u003e \u003cp\u003eFrom its thorough introduction, through each extensively referenced section to the final summary chapter with its valuable recommendations for regional tourism organizations, Marketing Tourism Destinations is an important step forward in the literature of tourism marketing and planning.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Hardcover","offer_id":45115562393751,"sku":"9780471540670","price":7366.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780471540670.webp?v=1767270817","url":"https:\/\/atlanticbooks.com\/products\/marketing-tourism-destinations-a-strategic-planning-approach-9780471540670","provider":"Atlantic Books","version":"1.0","type":"link"}