{"product_id":"marketpsych-how-to-manage-fear-and-build-your-investor-identity-9780470543580","title":"Marketpsych: How to Manage Fear and Build Your Investor Identity","description":"\u003cp\u003e • Author(s): Richard L. Peterson\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: Finance - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Back Cover\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eMarketPsych\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eWhile you may not think that your investment performance is affected by \u003ci\u003ewho\u003c\/i\u003e you are, think again. Recent research has uncovered startling information regarding the relationship between \u003ci\u003ewho\u003c\/i\u003e you are, \u003ci\u003ehow\u003c\/i\u003e you invest, and what that ultimately means for your wallet. \u003c\/p\u003e\u003cp\u003eFor the past two decades the psychological mistakes of investors have been rigorously \u003ci\u003edefined\u003c\/i\u003e by experts in the fields of behavioral finance and experimental psychology. The problem with this is that investors haven't been told what they can \u003ci\u003edo\u003c\/i\u003e to overcome these innate errors of judgment. It's time to find an appropriate road to recovery, and that road starts by understanding who you are as an investor: your Investor Identity. That's why authors Richard Peterson and Frank Murtha of MarketPsych LLC--an innovative organization that offers psychology-training services for the financial industry--have created this timely guide. \u003c\/p\u003e\u003cp\u003eWritten with every investor in mind--from mutual fund dilettantes to penthouse portfolio managers--\u003ci\u003eMarketPsych\u003c\/i\u003e will put you in a better position to improve your investing by helping you honestly answer questions such as: Fundamentally, why am I investing? \u003ci\u003eWho\u003c\/i\u003e am I trying to be when I buy or sell stocks? \u003ci\u003eWhat\u003c\/i\u003e are my deeper \"emotional\" objectives? \u003ci\u003eHow\u003c\/i\u003e am I deceiving myself in the markets? \u003c\/p\u003e\u003cp\u003eAnd while the book does not recommend a specific method of investing, it does assist you in understanding your financial personality style, emotional triggers, values, and assumptions, and it reveals how to invest comfortably within your newfound investor identity. \u003c\/p\u003e\u003cp\u003eInvesting appears to be about the markets, but it's not, it's really about \u003ci\u003eyou\u003c\/i\u003e. By adressing the major psychological underpinnings of strong and weak investment performance--from personality traits and emotion management to values and beliefs, thought traps, and stress management--and showing you how to institute lasting behavioral change and maintain motivation in pursuit of your goals, \u003ci\u003eMarketPsych\u003c\/i\u003e will improve your investing mind-set and help you excel even in the toughest markets.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Hardcover","offer_id":45150476992663,"sku":"9780470543580","price":2822.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780470543580.webp?v=1767295718","url":"https:\/\/atlanticbooks.com\/products\/marketpsych-how-to-manage-fear-and-build-your-investor-identity-9780470543580","provider":"Atlantic Books","version":"1.0","type":"link"}