{"product_id":"mas-storytelling-menos-y-a-mi-que-more-storytelling-less-whats-in-it-for-me-9798890986627","title":"Más storytelling, menos ¿y a mi qué? \/ More Storytelling, Less 'What's In It for Me?'","description":"\u003cp\u003e • Author(s): Juan Luis R. Pons\u003cbr\u003e • Publisher: Prh Grupo Editorial\u003cbr\u003e • Publisher Imprint: Prh Grupo Editorial\u003cbr\u003e • BISAC: Business Communication - General\u003c\/p\u003e\u003cp\u003e\u003cb\u003eComunicarte de forma clara y efectiva es m�s crucial que nunca\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eTe ha pasado que alguien te cuenta algo y que lo �nico que te viene a la cabeza es: \" Y A M� QU�?\". Bueno, no permitas que le suceda as� a tu audiencia cuando \u003cb\u003ecomuniques tus ideas\u003c\/b\u003e o contenidos. Lo que t� quieres es conectar a nivel emocional, que lo que digas les importe y que mantenga su \u003cb\u003eatenci�n\u003c\/b\u003e.  Cu�l es el secreto? Entender qu� es ESO que responder� al \" Y A M� QU�?\" de la gente que te escucha. Los principios que encierra esta poderosa frase son la clave para no solo contar historias, sino \u003cb\u003eenamorar a tu audiencia\u003c\/b\u003e con ellas.\u003c\/p\u003e \u003cp\u003eEste libro te dar� la confianza para estructurar y comunicar tus ideas y contenidos de forma clara, efectiva y memorable. Aprender�s c�mo llevar tu \u003cb\u003estorytelling\u003c\/b\u003e al siguiente nivel, para que tus \u003cb\u003eideas impacten\u003c\/b\u003e emocionalmente en quien m�s te importa.\u003c\/p\u003e\u003cp\u003e\u003cb\u003e ENGLISH DESCRIPTION\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eCommunicating clearly and effectively is more crucial than ever\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHas it ever happened that someone tells you something and the only thing that comes to your mind is: \"SO WHAT?\" Well, don't let that happen to your audience when you \u003cb\u003ecommunicate your ideas\u003c\/b\u003e or content. What you want is to connect on an emotional level--so that what you say matters to them and keeps their \u003cb\u003eattention\u003c\/b\u003e. What's the secret? Understanding what is THAT which will answer your audience's own \"SO WHAT?\" The principles behind this powerful question are the key not only to telling stories, but to \u003cb\u003ecaptivating your audience\u003c\/b\u003e with them.\u003c\/p\u003e \u003cp\u003eThis book will give you the confidence to structure and communicate your ideas and content in a clear, effective, and memorable way. You will learn how to take your \u003cb\u003estorytelling\u003c\/b\u003e to the next level so that your \u003cb\u003eideas make an emotional impact\u003c\/b\u003e on the people who matter most to you.\u003c\/p\u003e","brand":"Prh Grupo Editorial","offers":[{"title":"Paperback","offer_id":47773093429399,"sku":"9798890986627","price":1488.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9798890986627.webp?v=1777977613","url":"https:\/\/atlanticbooks.com\/products\/mas-storytelling-menos-y-a-mi-que-more-storytelling-less-whats-in-it-for-me-9798890986627","provider":"Atlantic Books","version":"1.0","type":"link"}