{"product_id":"mass-customization-challenges-and-solutions-9780387322223","title":"Mass Customization: Challenges and Solutions","description":"\u003cp\u003e • Author(s): Thorsten Blecker | Gerhard Friedrich\u003cbr\u003e • Publisher: Springer\u003cbr\u003e • Publisher Imprint: Springer\u003cbr\u003e • BISAC: Production \u0026amp; Operations Management\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eMass Customization: Challenges and Solutions defines the parameters of the emerging business strategy, mass customization. The book will cover the main categories of the area with a systematic examination of the following themes: manufacturing systems and mass customization, supply chain management and mass customization, and information systems and mass customization. \u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003eIn addition to being tightly organized by themes and a carefully selected group of contributors, the Editors will write introductory material to the sections along with introductory and concluding chapters. The result is a book that provides the field with the conceptual framework of mass customization, its tools, its solutions, and real-world examples of successful implementations of the business strategy. An important book for academics working in production operations, production manufacturing, industrial engineering, logistics, supply chain management, and industry practitioners. \u003c\/p\u003e","brand":"Springer","offers":[{"title":"Hardcover","offer_id":47613238837399,"sku":"9780387322223","price":8006.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780387322223.webp?v=1775083658","url":"https:\/\/atlanticbooks.com\/products\/mass-customization-challenges-and-solutions-9780387322223","provider":"Atlantic Books","version":"1.0","type":"link"}