{"product_id":"master-international-business-customs-the-cultural-intelligence-field-guide-for-global-success-9798198149335","title":"Master International Business Customs: The Cultural Intelligence Field Guide for Global Success","description":"\u003cp\u003e • Author(s): Matteo Viremont\u003cbr\u003e • Publisher: Independently Published\u003cbr\u003e • Publisher Imprint: Independently Published\u003cbr\u003e • BISAC: International - Marketing\u003c\/p\u003e\u003cp\u003e\u003cb\u003eMaster International Business Customs: The Cultural Intelligence Field Guide for Global Success\u003c\/b\u003e is your no-nonsense, real-world guide to surviving-and thriving-in the wonderfully confusing world of global business. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003eLet's be honest\u003c\/b\u003e: international business isn't just about spreadsheets, strategy, and suits. It's about knowing when a handshake is enough, when small talk is mandatory, why \"yes\" sometimes means \"maybe,\" and how being five minutes late can be either rude or perfectly normal-depending on where you are. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eWritten with humor, clarity, and practical insight, this book turns cultural confusion into competitive advantage.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eInside, you'll learn how cultural intelligence (CQ) actually works in the real world-not in theory-heavy textbooks. You'll discover how to communicate clearly across cultures, negotiate without accidentally offending your counterpart, lead multicultural teams without losing your mind, and build trust in places where contracts matter less than relationships. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eThis field guide walks you through: \u003c\/b\u003e\u003cul\u003e\n\u003cli\u003eThinking globally without losing your cultural identity\u003c\/li\u003e\n\u003cli\u003eCommunicating effectively across high-context and low-context cultures\u003c\/li\u003e\n\u003cli\u003eNavigating business etiquette, meetings, and negotiations worldwide\u003c\/li\u003e\n\u003cli\u003eLeading, motivating, and managing international and virtual teams\u003c\/li\u003e\n\u003cli\u003eUnderstanding how time, hierarchy, ethics, and values shape business behavior\u003c\/li\u003e\n\u003cli\u003eAdapting sales, marketing, and customer relationships for global markets\u003c\/li\u003e\n\u003cli\u003eAvoiding common (and costly) cultural mistakes-and recovering when you make them\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003eEach chapter is practical, engaging, and packed with insights you can apply immediately-whether you're closing international deals, expanding into new markets, managing global teams, or preparing for your next overseas business trip. \u003cp\u003e\u003c\/p\u003eThis is not a country-by-country rulebook you'll forget in your hotel room. It's a mindset shift. A confidence booster. And a reminder that global success doesn't come from knowing everything-it comes from being curious, adaptable, and culturally aware. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eIf you've ever wondered: \u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\u003ci\u003e\"Why did that meeting go so wrong?\"\u003c\/i\u003e \u003cp\u003e\u003c\/p\u003e\u003ci\u003e\"Was that silence agreement or disagreement?\" \u003c\/i\u003e\u003cp\u003e\u003c\/p\u003e\"Am I being direct... or just rude?\" \u003cp\u003e\u003c\/p\u003e\u003cb\u003eThis book is for you.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003ePerfect for entrepreneurs, executives, managers, consultants, expats, and anyone working across borders, Master International Business Customs helps you turn cultural differences into strengths-and global complexity into opportunity. \u003cp\u003e\u003c\/p\u003eBecause in international business, it's not just what you do that matters. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eIt's how, where, and with whom you do it.\u003c\/i\u003e","brand":"Independently Published","offers":[{"title":"Paperback","offer_id":47890914279575,"sku":"9798198149335","price":2564.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9798198149335.webp?v=1781181762","url":"https:\/\/atlanticbooks.com\/products\/master-international-business-customs-the-cultural-intelligence-field-guide-for-global-success-9798198149335","provider":"Atlantic Books","version":"1.0","type":"link"}