{"product_id":"mastering-content-generation-how-to-write-quickly-and-build-a-rich-marketing-content-library-9781534696167","title":"Mastering Content Generation: How to Write Quickly and Build a Rich Marketing Content Library","description":"\u003cp\u003e • Author(s): Paula Heikell\u003cbr\u003e • Publisher: Createspace Independent Publishing Platform\u003cbr\u003e • Publisher Imprint: Createspace Independent Publishing Platform\u003cbr\u003e • BISAC: Business Writing\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe sales process has changed dramatically over the past ten years, mostly thanks to buyers' reliance on the Internet as the \"go to\" source to learn about products or services they're looking for.\u003c\/p\u003e \u003cp\u003eToday's buyers go online to find answers before making a purchase decision and routinely progress through 60 percent of the sales process before ever contacting a sales rep.\u003c\/p\u003e \u003cp\u003eTo win, companies need to build an online library of useful marketing content that can be easily found on the Internet. However, content marketing means more than simply creating a company blog filled with thinly veiled sales pitches - it creates an ongoing conversation with your customers, a conversation you guide with helpful advice and timely, relevant information.\u003c\/p\u003e \u003cp\u003eIf you're responsible for writing or managing content generation, this book is for you.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eMastering Content Generation\u003c\/i\u003e introduces you to the skills you need to consistently produce fresh content in an efficient manner. Veteran content writer Paula Heikell guides you through the demanding but vital process of writing for today's online buyers. \u003c\/p\u003e You'll discover: \u003cul\u003e \u003cli\u003e How to identify and write for your audience.\u003c\/li\u003e \u003cli\u003e The importance of creating buyer personas.\u003c\/li\u003e \u003cli\u003e How to identify keywords, topics and sources.\u003c\/li\u003e \u003cli\u003e How to write quality blogs, newsletters, case studies, web pages, white papers, and press releases.\u003c\/li\u003e \u003cli\u003e The elements of writing for search engine optimization (SEO) as well as for readers.\u003c\/li\u003e \u003cli\u003e Ways to recycle and reuse existing content.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eYou'll learn to streamline the process and avoid common mistakes that limit your content's effectiveness. Most importantly, you'll discover how to thrive in the demanding but vital world of content marketing.\u003c\/p\u003e","brand":"Createspace Independent Publishing Platform","offers":[{"title":"Paperback","offer_id":45547335876759,"sku":"9781534696167","price":886.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781534696167.webp?v=1767178720","url":"https:\/\/atlanticbooks.com\/products\/mastering-content-generation-how-to-write-quickly-and-build-a-rich-marketing-content-library-9781534696167","provider":"Atlantic Books","version":"1.0","type":"link"}