{"product_id":"mastering-corporate-communication-a-modern-guidebook-for-future-fit-strategies-tools-and-skills-9783031502347","title":"Mastering Corporate Communication: A Modern Guidebook for Future-Fit Strategies, Tools and Skills","description":"\u003cp\u003e • Author(s): Anne Katrine Lund | Mette Refshauge\u003cbr\u003e • Publisher: Springer\u003cbr\u003e • Publisher Imprint: Springer\u003cbr\u003e • BISAC: Business Communication - General\u003c\/p\u003e\u003cp\u003e1. Introduction.- 2. Strategic organisational communication in a new era.- 3. Credibility and trust as a field of work.- 4. Corporate citizenship in a changing world.- 5. Communication must create contact.- 6. The data-driven communicator.- 7. Internal stakeholders in focus.- 8. Facilitating change.- 9. When the crisis is triggered.- 10. Skills of the future.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Springer","offers":[{"title":"Paperback","offer_id":47658092396695,"sku":"9783031502347","price":4404.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9783031502347.webp?v=1775816942","url":"https:\/\/atlanticbooks.com\/products\/mastering-corporate-communication-a-modern-guidebook-for-future-fit-strategies-tools-and-skills-9783031502347","provider":"Atlantic Books","version":"1.0","type":"link"}