{"product_id":"mastering-e-business-9780415557856","title":"Mastering e-Business","description":"\u003cp\u003e • Author(s): Paul Grefen\u003cbr\u003e • Publisher: Taylor \u0026amp; Francis\u003cbr\u003e • Publisher Imprint: Routledge\u003cbr\u003e • BISAC: Information Management\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003ee-Business - business collaborations enabled through information and communication technologies - is an essential activity for any business organization and constitutes a significant and growing sector. This textbook presents an innovative teaching framework to help students gain a thorough understanding of the principles of this vital aspect of business and management.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eCasting aside the over-complicated and narrow introductions of other textbooks, Grefen presents, analyzes and explains the principles of e-Business with refreshing clarity. The book covers both the business and technology aspects of this topic, using a unique framework integrating: \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cul\u003e \u003cp\u003e \u003c\/p\u003e\n\u003cli\u003eBusiness - focuses on why a specific e-Business scenario exists and how an organization can profit from it\u003c\/li\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e\n\u003cli\u003eOrganization - analyzes how organizations and their processes are structured to achieve strategic goals\u003c\/li\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e\n\u003cli\u003eArchitecture - explains the high level design of advanced information systems to describe how e-Business functions\u003c\/li\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e\n\u003cli\u003eTechnology - examines the technological implementation of e-Business scenarios using a wide variety of ingredients from IT\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e \u003c\/p\u003e \u003cul\u003e \u003cp\u003e\u003c\/p\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cem\u003eMastering e-Business\u003c\/em\u003e offers a well-structured overview of all aspects of e-Business and is an essential read for all students and professionals interested in this central aspect of modern, global business.\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Hardcover","offer_id":45235553173655,"sku":"9780415557856","price":23078.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780415557856.webp?v=1769210110","url":"https:\/\/atlanticbooks.com\/products\/mastering-e-business-9780415557856","provider":"Atlantic Books","version":"1.0","type":"link"}