{"product_id":"mastering-the-dynamics-of-innovation-a-study-of-corporate-planning-and-investment-9780875847405","title":"Mastering the Dynamics of Innovation: A Study of Corporate Planning and Investment","description":"\u003cp\u003e • Author(s): James M. Utterback\u003cbr\u003e • Publisher: Harvard Business School Press\u003cbr\u003e • Publisher Imprint: Harvard Business School Press\u003cbr\u003e • BISAC: Management - General\u003c\/p\u003e\u003cp\u003eThe author presents a compelling look at how innovation transforms industries, raising the fortunes of some firms while destroying others. The book draws on the rich history of innovation by inventors and entrepreneurs--ranging from the birth of typewriters to the emergence of personal computers, gas lamps to fluorescent lighting, George Eastman's amateur photography to electronic imaging--to develop a practical model for how innovation enters an industry, how mainstream firms typically respond, and how--over time--new and old players wrestle for dominance. Utterback asserts that existing organizations must consistently abandon past success and embrace innovation--even when it undermines their traditional strengths. He sets forth a strategy to do so, and identifies the responsibilities of managers to lead and focus that effort.\u003c\/p\u003e\u003cp\u003e Mastering the Dynamics of Innovation offers a pioneering model for how innovation unsettles industries and firms, and features fascinating histories of new product developments and strategies for nurturing innovation. \"The most valuable book I've read in years. . . . The analysis is brilliant.\"--Tom Peters. Available August 1996.\u003c\/p\u003e","brand":"Harvard Business School Press","offers":[{"title":"Paperback","offer_id":45085114925207,"sku":"9780875847405","price":2240.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780875847405.webp?v=1767637572","url":"https:\/\/atlanticbooks.com\/products\/mastering-the-dynamics-of-innovation-a-study-of-corporate-planning-and-investment-9780875847405","provider":"Atlantic Books","version":"1.0","type":"link"}