{"product_id":"maturing-in-customer-experience-optimisation-cxo-a-step-by-step-guide-based-on-your-customer-maturity-9798312906981","title":"Maturing in Customer Experience Optimisation (CXO): A step by step guide based on your customer maturity","description":"\u003cp\u003e • Author(s): Maarten Somers\u003cbr\u003e • Publisher: Independently Published\u003cbr\u003e • Publisher Imprint: Independently Published\u003cbr\u003e • BISAC: Workplace Culture\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\"This book is your step-by-step guide to turning customer-centric theory into daily business practice.\"\u003c\/b\u003e Shep Hyken, customer service\/CX expert \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003e\"...simple, easy to understand and digest, but practical and operational. If you want to know how to optimise your approach to CX, this is what you have been looking for.\" \u003c\/b\u003eIan Golding, Global Customer Experience Specialist (CCXP) \u003cp\u003e\u003c\/p\u003e\u003cb\u003e\"A refreshingly practical guide that helps organisations move from good intentions to real, structured action in customer experience.\"\u003c\/b\u003e Michael Brandt, CX Educator \u0026amp; Consultant \u003cp\u003e\u003c\/p\u003eA superior customer experience (CX) is no longer a mere differentiator; it's the bedrock of sustainable growth. Many organizations recognize the importance of CX, but struggle to move beyond ad-hoc improvements and achieve truly impactful, long-term results. Are you ready to elevate your customer experience optimization (CXO) efforts from reactive fixes to a proactive, strategic advantage?\u003cp\u003eBased on \u003cb\u003e5 maturity-levels\u003c\/b\u003e and \u003cb\u003e11 categories\u003c\/b\u003e we mapped out \u003cb\u003e150 actionable steps\u003c\/b\u003e you can do to operationalise Customer Experience.\u003c\/p\u003e\u003cp\u003eThis book isn't about quick fixes or generic advice. Instead, it provides a tailored approach, acknowledging that every organization exists at a different level of customer experience maturity. By understanding your current stage - from initial awareness to customer-centric mastery - you can implement the right strategies, tools, and processes to drive meaningful improvements.\u003c\/p\u003e\u003cp\u003eWhether you're just beginning to explore Customer Centricity or seeking to refine your existing initiatives, this book provides a practical framework to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cp\u003e\u003cb\u003eAssess your current CX maturity level: \u003c\/b\u003e Identify your strengths and weaknesses to pinpoint areas for immediate improvement.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cb\u003eDevelop a targeted CXO roadmap: \u003c\/b\u003e Create a clear, actionable plan aligned with your specific maturity stage.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cb\u003eImplement proven strategies and tactics: \u003c\/b\u003e Learn practical techniques to enhance every touchpoint of the customer journey.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cb\u003eMeasure and optimize your results: \u003c\/b\u003e Track key metrics to demonstrate the ROI of your CXO investments and ensure continuous progress.\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eEmbark on this journey to transform your organization into a customer-centric powerhouse, fostering loyalty, driving revenue, and achieving lasting competitive advantage. Let's begin!\u003c\/p\u003e","brand":"Independently Published","offers":[{"title":"Paperback","offer_id":45556229669015,"sku":"9798312906981","price":1672.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9798312906981.webp?v=1768591083","url":"https:\/\/atlanticbooks.com\/products\/maturing-in-customer-experience-optimisation-cxo-a-step-by-step-guide-based-on-your-customer-maturity-9798312906981","provider":"Atlantic Books","version":"1.0","type":"link"}