{"product_id":"mayilamma-the-life-of-a-tribal-eco-warrior-9789352873593","title":"Mayilamma: The Life of a Tribal Eco-Warrior","description":"\u003cp\u003e • Author(s): Jothibai Pariyadath\u003cbr\u003e • Publisher: Orient Blackswan Pvt Ltd\u003cbr\u003e • Publisher Imprint: Orient Blackswan Pvt Ltd\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eMayilamma (1940–2007) was an illiterate adivasi woman whose iconic leadership of her community against the unrestrained extraction and pollution of water by Coca-Cola put the nondescript village of Plachimada on the Kerala-Tamil Nadu border on the global map of environmental activism. \u003cbr\u003e \u003cbr\u003e \u003cem\u003eMayilamma: Oru Jeevitham\u003c\/em\u003e maps the rise of eco-activism in Kerala alongside the realities of consumption, globalisation, widening socio-economic inequalities and the rising ecological burdens borne by the marginalised poor. Swarnalatha Rangarajan and Sreejith Varma’s English translation brings this important Malayalam text into the domain of international environmental justice writing for the first time, and shows how—in a classic David-and-Goliath struggle—this frail fifty-year old widow became a symbol of the global resistance against the multinational soft-drink giant.\u003cbr\u003e Mayilamma’s life story—of an earth-carer intensely involved in the protection of livelihoods and local neighbourhoods—adopts the traditional oral mode of narration, central to the construction of the collective memory of tribal communities. It allows the reader to visualise the ‘slow violence’ of fissured earth narratives, such as the stories of toxic buildup, water pollution, deforestation, accelerated species loss and loss of habitats.\u003c\/p\u003e \u003cp\u003eThe connection between rootedness in the local and a sense of belonging to the global ecosystem is best understood through life narratives like \u003cem\u003eMayilamma\u003c\/em\u003e, a story that translates the mantra of ecology—everything is connected—into a web of concrete relations that includes not only the ecological, but also cultural, economic and political processes. This is a must read for students of environmental studies, ecological activists, and everyone who feels responsible for their only home—the earth. \u003c\/p\u003e","brand":"Orient Blackswan Pvt Ltd","offers":[{"title":"Hardcover","offer_id":45616497000599,"sku":"9789352873593","price":753.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9789352873593.webp?v=1769294949","url":"https:\/\/atlanticbooks.com\/products\/mayilamma-the-life-of-a-tribal-eco-warrior-9789352873593","provider":"Atlantic Books","version":"1.0","type":"link"}