{"product_id":"media-business-models-breaking-the-traditional-value-chain-9781433131790","title":"Media Business Models: Breaking the Traditional Value Chain","description":"\u003cp\u003e • Author(s): Klaus Zilles | Joan Cuenca\u003cbr\u003e • Publisher: Peter Lang Inc., International Academic Publi\u003cbr\u003e • Publisher Imprint: Peter Lang Inc., International Academic Publi\u003cbr\u003e • BISAC: Business Aspects\u003c\/p\u003e\u003cp\u003eThis volume addresses questions and explores scenarios, phenomena, and developments which point to new configurations arising from new media business models, innovative ways in which media practitioners engage their audiences, intercontinental media phenomena, user-generated content, and the general disconnect between print and online media paradigms.\u003c\/p\u003e","brand":"Atlantic Books","offers":[{"title":"Hardcover","offer_id":46497568260247,"sku":"9781433131790","price":12904.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781433131790.webp?v=1769180174","url":"https:\/\/atlanticbooks.com\/products\/media-business-models-breaking-the-traditional-value-chain-9781433131790","provider":"Atlantic Books","version":"1.0","type":"link"}