{"product_id":"media-communication-theory-practices-emerging-trends-9798244398731","title":"Media \u0026 Communication: Theory, Practices \u0026 Emerging Trends","description":"\u003cp\u003e • Author(s): Sanjay Mandavi\u003cbr\u003e • Publisher: Independently Published\u003cbr\u003e • Publisher Imprint: Independently Published\u003cbr\u003e • BISAC: Web - Social Media\u003c\/p\u003e\u003cp\u003e\u003ci\u003e\u003cb\u003eMedia \u0026amp; Communication\u003c\/b\u003e\u003c\/i\u003e offers a complete and well-organized exploration of communication and media studies, covering both theoretical foundations and practical applications. The book is structured into clearly defined chapters that guide readers from basic concepts to advanced understanding in a logical and progressive manner. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eIt begins with an introduction to communication-explaining its meaning, process, elements, types, and barriers-followed by detailed coverage of classical and modern communication models. Readers are then introduced to various forms of communication, including verbal, non-verbal, interpersonal, mass, and digital communication. \u003cp\u003e\u003c\/p\u003eThe book provides in-depth insights into \u003cb\u003eprint media, electronic media, and new media\u003c\/b\u003e, examining their roles, functions, advantages, limitations, and impact on society. Key areas such as journalism, advertising, and public relations are discussed with a focus on ethics, professional responsibilities, and real-world relevance.\u003cbr\u003eMajor \u003cb\u003emedia and communication theories\u003c\/b\u003e are explained in simple terms to help readers understand how media influences audiences, public opinion, and social behavior. The relationship between media and society-covering culture, politics, education, economy, and democracy-is analyzed to show the broader social role of media. \u003cp\u003e\u003c\/p\u003eSpecial chapters on \u003cb\u003emedia ethics, media laws, communication skills, visual communication, media technology, media research, development communication, and intercultural communication\u003c\/b\u003e make this book a well-rounded academic resource. The final section looks toward the future, discussing globalization, artificial intelligence, media convergence, changing audience behavior, and emerging career opportunities in media. \u003cp\u003e\u003c\/p\u003eOverall, \u003ci\u003e\u003cb\u003eMedia \u0026amp; Communication\u003c\/b\u003e\u003c\/i\u003e is designed to support academic learning, competitive exam preparation, and practical understanding, making it a valuable reference for students, educators, and media professionals alike.\u003cbr\u003e\u003cb\u003e- Sanjay Research Group\u003c\/b\u003e","brand":"Independently Published","offers":[{"title":"Paperback","offer_id":47571777061015,"sku":"9798244398731","price":2847.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9798244398731.webp?v=1774888126","url":"https:\/\/atlanticbooks.com\/products\/media-communication-theory-practices-emerging-trends-9798244398731","provider":"Atlantic Books","version":"1.0","type":"link"}