{"product_id":"media-management-in-the-age-of-giants-business-dynamics-of-journalism-second-edition-9780826351630","title":"Media Management in the Age of Giants: Business Dynamics of Journalism, Second Edition","description":"\u003cp\u003e • Author(s): Dennis F. Herrick\u003cbr\u003e • Publisher: Unm Press\u003cbr\u003e • Publisher Imprint: Unm Press\u003cbr\u003e • BISAC: Journalism\u003c\/p\u003e\u003cp\u003eThe emergence of giant media corporations has created a new era in mass communications. The world of media giants--with a focus on the bottom line--makes awareness of business and financial issues critical for everyone in the industry. This timely new edition of a popular and successful textbook introduces basic business concepts, terminology, history, and management theories in the context of contemporary events. It includes up-to-date information on technology and addresses the major problem facing media companies today: How can the news regain profitability in the digital age? \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eFocusing on newspaper, television, and radio companies, Herrick fills his book with real-life examples, interviews with media managers, and case studies. In a time when all the rules are changing because of digital technology, conglomeration, and shifting consumer habits, this text is a vital tool for students and working journalists.","brand":"Unm Press","offers":[{"title":"Paperback","offer_id":47596676743319,"sku":"9780826351630","price":5220.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780826351630.webp?v=1774994707","url":"https:\/\/atlanticbooks.com\/products\/media-management-in-the-age-of-giants-business-dynamics-of-journalism-second-edition-9780826351630","provider":"Atlantic Books","version":"1.0","type":"link"}