{"product_id":"media-research-techniques-9780761915362","title":"Media Research Techniques","description":"\u003cp\u003e • Author(s): Arthur Asa Berger\u003cbr\u003e • Publisher: Sage Publications, Inc\u003cbr\u003e • Publisher Imprint: Sage Publications, Inc\u003cbr\u003e • BISAC: Media Studies\u003c\/p\u003e\u003cp\u003eArthur Asa Berger's essential guide to undertaking applied or practical research in media studies is designed to provide introductory techniques that allow students to engage immediately in their own research projects. In so doing, students learn various ways of conducting communication research both in theory and practice. In response to suggestions from users of the\u003cb\u003e First Edition\u003c\/b\u003e, Berger has added new chapters in each of the following areas: experimentation, historical research, comparative research and participant observation.\u003c\/p\u003e","brand":"Sage Publications, Inc","offers":[{"title":"Hardcover","offer_id":46897236312215,"sku":"9780761915362","price":23889.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780761915362.webp?v=1770361843","url":"https:\/\/atlanticbooks.com\/products\/media-research-techniques-9780761915362","provider":"Atlantic Books","version":"1.0","type":"link"}