{"product_id":"media-sans-frontiers-9798888695647","title":"Media sans Frontiers","description":"\u003cp\u003e • Author(s): Editors- Irene\u003cbr\u003e • Publisher: Notion Press\u003cbr\u003e • Publisher Imprint: Notion Press\u003cbr\u003e • BISAC: Research\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eTechnology has disrupted this pattern and along with it the culture of watching together. Viewers, now have the liberty to choose and watch from a plethora of genres from several different OTT platforms and that too at one's own convenience. It is no surprise then that the OTT media has grown by 30% in the number of paid subscribers from 22.2 million to 29.0 million between March and July 2020 (IBEF, Knowledge Centre, 2020).\u003c\/p\u003e \u003cp\u003eAccumulation of 'soft power' is in any case costly, difficult, and time consuming. Solid reputations are only made over years. 'Soft power' has its drawbacks, though: it constrains as much as it enhances power. 'Honour' a term much used by governments of yore - dictated unpalatable political choices by excluding e.g. the possibility of compromise. As many an actor knows, furthermore, image is very constraining. The public expects behaviour in conformity with the image - sudden deviance may lead to severe loss of image. Coherence too, however, may be treacherous - solidity may be perceived as boring. \u003c\/p\u003e","brand":"Atlantic Books","offers":[{"title":"Paperback","offer_id":46448661889175,"sku":"9798888695647","price":1761.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9798888695647.webp?v=1769144372","url":"https:\/\/atlanticbooks.com\/products\/media-sans-frontiers-9798888695647","provider":"Atlantic Books","version":"1.0","type":"link"}