{"product_id":"media-training-101-a-guide-to-meeting-the-press-9780471271550","title":"Media Training 101: A Guide to Meeting the Press","description":"\u003cp\u003e • Author(s): Sally Stewart\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: Public Relations\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Back Cover\u003c\/b\u003e\u003cbr\u003e\"Navigating the media can be treacherous. Sally Stewart offers a practical, no-nonsense road map to make sure you come out smelling like a rose.\"\u003cbr\u003e -Dominick Dunne, Columnist, Vanity Fair and author of Justice: Crimes, Trials, and Punishments \u003c\/p\u003e\u003cp\u003e\"If you need one guide to building your brand through media and public relations strategies, this is it. Sally Stewart provides invaluable information about what the landscape is today. I know from my own experience that Media Training 101 works-and works great.\"\u003cbr\u003e -Michael Greenberg\u003cbr\u003e President, SKECHERS USA, Inc.\u003c\/p\u003e \u003cp\u003e\"Everything you need to know about the care and feeding of the media-and then some. With equal parts William Randolph Hearst, James Carville and doting Jewish mother, Ms. Stewart delivers a killer guide to coping with the press-and turning it to your advantage.\"\u003cbr\u003e -Dennis Kneale\u003cbr\u003e Managing Editor, Forbes\u003c\/p\u003e \u003cp\u003eThis helpful, practical guide offers proven strategies for dealing with the news media in any situation. Ideal for company spokespersons, public relations officers, or anyone who will have to deal with the press sooner or later, it also includes expert advice on designing a public relations plan and implementing it effectively. You'll learn how to: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eDodge deadly pitfalls\u003c\/li\u003e \u003cli\u003eControl a crisis\u003c\/li\u003e \u003cli\u003eEmploy interview tactics that really work\u003c\/li\u003e \u003cli\u003eFollow the ethical rules of public relations\u003c\/li\u003e \u003cli\u003eDesign stellar press kits\u003c\/li\u003e \u003cli\u003eDevelop your key message points\u003c\/li\u003e \u003cli\u003eUnderstand how journalists think and behave\u003c\/li\u003e \u003cli\u003eKnow what's news and what's not\u003c\/li\u003e \u003cli\u003eAvoid the ten things you should never say to a reporter\u003c\/li\u003e \u003cli\u003eWrite great press releases\u003c\/li\u003e \u003cli\u003ePitch your company's story\u003c\/li\u003e \u003cli\u003eHire good outside public relations professionals\u003c\/li\u003e \u003c\/ul\u003e","brand":"Wiley","offers":[{"title":"Hardcover","offer_id":45115602534551,"sku":"9780471271550","price":2508.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780471271550.webp?v=1767270863","url":"https:\/\/atlanticbooks.com\/products\/media-training-101-a-guide-to-meeting-the-press-9780471271550","provider":"Atlantic Books","version":"1.0","type":"link"}