{"product_id":"menswear-trends-9781472591715","title":"Menswear Trends","description":"\u003cp\u003e • Author(s): Aki Choklat\u003cbr\u003e • Publisher: Bloomsbury\u003cbr\u003e • Publisher Imprint: Bloomsbury\u003cbr\u003e • Subject: Fashion \u0026amp; Textile\u003cbr\u003e • BISAC: Sewing\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eMenswear Trends\u003c\/i\u003e will help you understand the relationship of menswear to society, enabling you to become both a forecaster and trend thinker - and bring new ideas, innovation and strategies to men's fashion. With designer and educator Aki Choklat you'll learn how menswear trends fit within the larger context of retail, how brands can use trends to be more competitive, and how to create an inspiring trend forecast. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eLater chapters show how to analyse catwalks, gather information from street-style coverage, compare short-term and long-term analysis and how to analyse and forecast colour trends. In the final chapter you'll explore the various job roles within the trend industry, learn to differentiate between trend services and how to navigate the contemporary job market and illustrate your skills in a portfolio. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eIndustry Insight Interviews: \u003c\/b\u003e\u003cbr\u003ePeter Betsche, CEO, Arvenco\u003cbr\u003eDavid Edgar, one of the founding partners of Bureaux Design Associates (BDA)\u003cbr\u003eMichael Fisher, Creative Director - Menswear, Fashion Snoops\u003cbr\u003eJaana Jätyri, founder of Trendstop\u003cbr\u003eVolker Ketteniss, Head of Menswear, WGSN\u003cbr\u003eSandy MacLennan, founder of East Central Studios\u003cbr\u003eEmber Todd Colour and Trend Manager for Chaco Brand, Wolverine Worldwide \u003cbr\u003eBarbara Vinken, Chair of Comparative and French Literature, University of Munich\u003cbr\u003eGeraldine Wharry, founder of Trend Atelier","brand":"Fairchild Books","offers":[{"title":"Paperback","offer_id":45085164535959,"sku":"9781472591715","price":3408.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781472591715.webp?v=1769201757","url":"https:\/\/atlanticbooks.com\/products\/menswear-trends-9781472591715","provider":"Atlantic Books","version":"1.0","type":"link"}