{"product_id":"mercedes-eq-luxury-electrified-and-renamed-in-real-time-9781970852783","title":"Mercedes-EQ: Luxury, Electrified-and Renamed in Real Time","description":"\u003cp\u003e • Author(s): Etienne Psaila\u003cbr\u003e • Publisher: Independently Published\u003cbr\u003e • Publisher Imprint: Independently Published\u003cbr\u003e • BISAC: Automotive\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eMercedes-Benz entered the battery-electric era determined to prove that silence, smoothness, and status could survive the loss of combustion. Under the EQ banner, the brand launched a full spectrum of EVs-from compact crossovers to a flagship limousine and its SUV counterpart-while reinventing the fundamentals that make a Mercedes feel like a Mercedes: long-distance confidence, cabin serenity, and engineering credibility.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eBut the EQ story is not only about vehicles. It is about the system that surrounds them-charging networks, software updates, battery supply chains, and regulations that can change faster than a model cycle. As premium EV competition intensified and customer expectations evolved, Mercedes began shifting from a separate electric identity to electrification integrated into familiar nameplates, marketed as \"with EQ Technology,\" and ultimately treated as a normal drivetrain choice rather than a special category.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eTold with a clear narrative throughline and grounded in verifiable developments, this book charts how Mercedes-EQ reshaped the brand's design priorities, cabin philosophy, performance logic, manufacturing footprint, and sustainability obligations. It is the story of a luxury manufacturer learning in public-building the electric future at scale, then folding it back into the core lineup so that the cars feel like Mercedes first and electric second.\u003c\/p\u003e","brand":"Independently Published","offers":[{"title":"Paperback","offer_id":47573061107863,"sku":"9781970852783","price":2194.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781970852783.webp?v=1774891871","url":"https:\/\/atlanticbooks.com\/products\/mercedes-eq-luxury-electrified-and-renamed-in-real-time-9781970852783","provider":"Atlantic Books","version":"1.0","type":"link"}