{"product_id":"mergers-and-acquisitions-in-the-global-pharmaceutical-industry-9783640780587","title":"Mergers and Acquisitions in the Global Pharmaceutical Industry","description":"\u003cp\u003e • Author(s): Mennen\u003cbr\u003e • Publisher: Grin Verlag\u003cbr\u003e • Publisher Imprint: Grin Verlag\u003cbr\u003e • BISAC: Communication Studies\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eProject Report from the year 2006 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 65 % - B, University of Sunderland, course: Global Corporate Strategy, language: English, abstract: Mergers and acquisitions are of major importance in the pharmaceutical industry. In order to evaluate the dynamics of this particular industry, this paper critically evaluates the pre- and post- merger situation of GlaxoSmithKline concerning its ready-access to markets, know-how and management capability. Furthermore, strengths and weaknesses and merger's outcomes will be outlined. Critical push and pull factors affecting M\u0026amp;A activity in North America will be analysed, using Pfizer and Pharmacia as an example. In addition, general reasons for M\u0026amp;A failure in the pharmaceutical industry will be illustrated focussing on the M\u0026amp;A activity of GlaxoSmithKline. Finally, using two global pharmaceutical players (GSK and Astrazeneca), the merits and demerits of the McKinsey's five step programme will be discussed.\u003c\/p\u003e","brand":"Grin Verlag","offers":[{"title":"Paperback","offer_id":45566264377495,"sku":"9783640780587","price":2155.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9783640780587.webp?v=1767465399","url":"https:\/\/atlanticbooks.com\/products\/mergers-and-acquisitions-in-the-global-pharmaceutical-industry-9783640780587","provider":"Atlantic Books","version":"1.0","type":"link"}