{"product_id":"metaphor-and-intercultural-communication-9781441165473","title":"Metaphor and Intercultural Communication","description":"\u003cp\u003e • Author(s): Andreas Musolff\u003cbr\u003e • Publisher: Bloomsbury Publishing PLC\u003cbr\u003e • Publisher Imprint: Bloomsbury Publishing PLC\u003cbr\u003e • BISAC: Linguistics - Semantics\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eMetaphor and Intercultural Communication\u003c\/i\u003e examines in detail the dynamics of metaphor in interlingual contact, translation and globalization processes. Its case-studies, which combine methods of cognitive metaphor theory with those of corpus-based and discourse-oriented research, cover contact linguistic and cultural contacts between Chinese, English including Translational English and Aboriginal English, Greek, Kabyle, Romanian, Russian, Serbian, and Spanish. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003ePart I\u003c\/b\u003e introduces readers to practical and methodological problems of the intercultural transfer of metaphor through empirical (corpus-based and experimental) studies of translators' experiences and strategies in dealing with figurative language in a variety of contexts. \u003cb\u003ePart II\u003c\/b\u003e explores the universality-relativity dimension of cross- and intercultural metaphor on the basis of empirical data from various European and non-European cultures. \u003cb\u003ePart III\u003c\/b\u003e investigates the socio-economic and political consequences of figurative language use through case studies of communication between aboriginal and mainstream cultures, in the media, in political discourse and gender-related discourses. \u003cp\u003e\u003c\/p\u003eSpecial attention is paid to cases of miscommunication and of deliberate re- and counter-conceptualisation of clichés from one culture into another. The results open new perspectives on some of the basic assumptions of the 'classic' cognitive paradigm, e.g. regarding metaphor understanding, linguistic relativity and concept-construction.","brand":"Bloomsbury Publishing PLC","offers":[{"title":"Hardcover","offer_id":45085174431895,"sku":"9781441165473","price":17749.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781441165473.webp?v=1767142802","url":"https:\/\/atlanticbooks.com\/products\/metaphor-and-intercultural-communication-9781441165473","provider":"Atlantic Books","version":"1.0","type":"link"}