{"product_id":"michigan-avenue-1951-the-adventures-of-an-innocent-in-the-advertising-wars-9781418429065","title":"Michigan Avenue, 1951: The adventures of an innocent in the advertising wars.","description":"\u003cp\u003e • Author(s): Wallace J. Gordon\u003cbr\u003e • Publisher: Authorhouse\u003cbr\u003e • Publisher Imprint: Authorhouse\u003cbr\u003e • BISAC: Memoirs\u003c\/p\u003e\u003cp\u003eOne man's memoir about a decade in Chicago. One story that's a hundred stories, about: -- The Great American Novel that never got written-- -- A young writer's introduction to big-agency advertising-- -- Ads and commercials and clients and bosses-- -- Hits and misses and triumphs and catastrophies-- -- A lovely young lady who became a supportive wife and mother-- -- Three young sons who kept both parents hopping-- -- Garrets and apartments and dream houses in the suburbs-- -- And an interesting look at America in the '50's from a front-row seat in the advertising that helped propel it. How it worked and didn't work, scored and struck out, rewarded and punished, and just about everything else.\u003c\/p\u003e","brand":"Authorhouse","offers":[{"title":"Paperback","offer_id":47613642866839,"sku":"9781418429065","price":2247.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781418429065.webp?v=1775086789","url":"https:\/\/atlanticbooks.com\/products\/michigan-avenue-1951-the-adventures-of-an-innocent-in-the-advertising-wars-9781418429065","provider":"Atlantic Books","version":"1.0","type":"link"}