{"product_id":"microeconomics-for-managers-2nd-edition-9780691182698","title":"Microeconomics for Managers, 2nd Edition","description":"\u003cp\u003e • Author(s): David Kreps\u003cbr\u003e • Publisher: Princeton University Press\u003cbr\u003e • Publisher Imprint: Princeton University Press\u003cbr\u003e • BISAC: Economics - Microeconomics\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eA thoroughly revised new edition of a leading textbook that equips MBA students with the powerful tools of economics\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eThis is a thoroughly revised and substantially streamlined new edition of a leading textbook that shows MBA students how understanding economics can help them make smarter and better-informed real-world management decisions. David Kreps, one of the world's most influential economists, has developed and refined \u003ci\u003eMicroeconomics for Managers\u003c\/i\u003e over decades of teaching at Stanford's Graduate School of Business. Stressing game theory and strategic thinking and driven by in-depth, integrated case studies, the book shows future managers how economics can provide practical answers to critical business problems.\u003cbr\u003e\u003cul\u003e\n\u003cli\u003eFocuses on case studies and real companies, such as Amazon, Microsoft, General Motors, United Airlines, and Xerox\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eCovers essential topics for future managers--including price discrimination, Porter's five forces, risk sharing and spreading, signaling and screening, credibility and reputation, and economics and organizational behavior\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eFeatures an online supplement (available at micro4managers.stanford.edu) for students that provides solutions to the problems in the book, longer caselike exercises, review problems, a calculus review, and more\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Princeton University Press","offers":[{"title":"Hardcover","offer_id":45085184819351,"sku":"9780691182698","price":3868.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780691182698.webp?v=1767637656","url":"https:\/\/atlanticbooks.com\/products\/microeconomics-for-managers-2nd-edition-9780691182698","provider":"Atlantic Books","version":"1.0","type":"link"}