{"product_id":"mid-century-ads-40th-ed-9783836591478","title":"Mid-Century Ads. 40th Ed.","description":"\u003cp\u003e • Author(s): Steven Heller\u003cbr\u003e • Publisher: Taschen\u003cbr\u003e • Publisher Imprint: Taschen\u003cbr\u003e • BISAC: American - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eGleaned from thousands of images, this book offers the \u003cstrong\u003ebest of American print advertising \u003c\/strong\u003ein the age of the \"Big Idea.\" From the height of American consumerism, bold and colorful campaigns paint \u003cstrong\u003ea fascinating portrait of the 1950s and '60s\u003c\/strong\u003e, as concerns about the Cold War gave way to the carefree booze-and-cigarettes capitalism of the Mad Men era.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDigitally remastered for optimum reproduction quality\u003c\/strong\u003e, the ads burst with crisp fonts and colors, as well as a sexy sense of possibility, beguiling their audience to buy everything from \u003cstrong\u003eguns to girdles, cars to toothpaste, air travel to home appliances\u003c\/strong\u003e. At turns startling, amusing and inspiring, this panorama of midcentury marketing is at once an \u003cstrong\u003eevocative period piece\u003c\/strong\u003e and a \u003cstrong\u003eshowcase of design innovation \u003c\/strong\u003eand advertising wit.\u003c\/p\u003e","brand":"Taschen","offers":[{"title":"Hardcover","offer_id":45034024272023,"sku":"9783836591478","price":2283.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9783836591478.webp?v=1769210082","url":"https:\/\/atlanticbooks.com\/products\/mid-century-ads-40th-ed-9783836591478","provider":"Atlantic Books","version":"1.0","type":"link"}