{"product_id":"mind-over-markets-the-power-of-behavioral-economics-9798294926380","title":"Mind Over Markets: The Power of Behavioral Economics","description":"\u003cp\u003e • Author(s): Robert Geissler\u003cbr\u003e • Publisher: Independently Published\u003cbr\u003e • Publisher Imprint: Independently Published\u003cbr\u003e • BISAC: Economic History\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eWhy do smart people make irrational decisions - again and again?\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eYou know you should save more. Spend less. Invest wisely. Resist the impulse buy. And yet.\u003c\/p\u003e\u003cp\u003eThe truth is, your decisions are rarely driven by logic. They are shaped by emotion, habit, cognitive shortcuts, and social influence - in ways you can predict, understand, and change.\u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eMind Over Markets\u003c\/i\u003e, retired law enforcement lieutenant and independent economist \u003cb\u003eRobert F. Geissler\u003c\/b\u003e takes you inside the science that is reshaping economics, public policy, healthcare, and finance. Drawing on decades of landmark research - from Kahneman and Tversky's Prospect Theory to Thaler's Nobel Prize-winning work on nudge theory - this fully updated second edition gives you a complete, accessible guide to why humans behave the way they do and what you can actually do about it.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eYou'll discover: \u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThe two-system architecture of your brain - and how System 1 quietly overrules your best intentions\u003c\/li\u003e\n\u003cli\u003eWhy losses hurt twice as much as gains feel good - and how it's costing you money\u003c\/li\u003e\n\u003cli\u003eHow governments, platforms, and marketers use choice architecture to steer your decisions\u003c\/li\u003e\n\u003cli\u003eThe behavioral science of habits, procrastination, and the intention-action gap\u003c\/li\u003e\n\u003cli\u003eHow AI and the digital attention economy are industrializing your cognitive vulnerabilities\u003c\/li\u003e\n\u003cli\u003ePractical decision frameworks - from pre-mortem analysis to commitment devices - that actually work\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWhether you're an investor, a policy professional, a student of human nature, or simply someone who wants to understand why the world works the way it does, \u003ci\u003eMind Over Markets\u003c\/i\u003e gives you the most powerful lens available: a clear-eyed understanding of your own mind.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eUnderstand your brain. Transform your behavior. Rethink the economy.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eRobert F. Geissler is a retired New Jersey Department of Corrections Lieutenant, independent author, and publisher under the ThinkTankMedia.Online imprint. His catalog spans behavioral economics, monetary policy, geopolitical analysis, and accessible history.\u003c\/i\u003e\u003c\/p\u003e","brand":"Independently Published","offers":[{"title":"Paperback","offer_id":47888005169303,"sku":"9798294926380","price":855.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9798294926380.webp?v=1781162893","url":"https:\/\/atlanticbooks.com\/products\/mind-over-markets-the-power-of-behavioral-economics-9798294926380","provider":"Atlantic Books","version":"1.0","type":"link"}