{"product_id":"mission-based-marketing-positioning-your-not-for-profit-in-an-increasingly-competitive-world-9780470602188","title":"Mission-Based Marketing: Positioning Your Not-For-Profit in an Increasingly Competitive World","description":"\u003cp\u003e • Author(s): Peter C. Brinckerhoff\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: Marketing - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eA direct, practical guide revealing how you can lead your not-for-profit to success through mission-based marketing\u003c\/p\u003e \u003cp\u003eNow in a Third Edition, \u003ci\u003eMission-Based Marketing\u003c\/i\u003e is a direct, practical guide showing how you can lead your not-for-profit to success in a more competitive world. This book provides the knowledge and skills you need to build a market-driven organization that holds onto its core values, does a better job of providing mission, and successfully competes for funding, clients, referral sources, staff, and board members.\u003c\/p\u003e  *Includes new material on nonprofit websites, social networking and new methods of communication, advances in technology, customer service in today's world, and the effects of marketing on fundraising *Goes beyond the hows and whys to include lots of hands-on advice and real-world examples *Other titles by Brinckerhoff: \u003ci\u003eMission-Based Management: Leading Your Not-for-Profit In the 21st Century\u003c\/i\u003e, \u003ci\u003eFaith-Based Management: Leading Organizations That Are Based on More than Just Mission\u003c\/i\u003e, and \u003ci\u003eSocial Entrepreneurship: The Art of Mission-Based Venture Development\u003c\/i\u003e  \u003cp\u003eFilled with new material, this book appraises the trends that have dramatically affected the not-for-profit sector in the past several years, and explains how an organization can shape this shifting landscape to its ultimate benefit.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Hardcover","offer_id":45201407836311,"sku":"9780470602188","price":4970.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780470602188.webp?v=1767307326","url":"https:\/\/atlanticbooks.com\/products\/mission-based-marketing-positioning-your-not-for-profit-in-an-increasingly-competitive-world-9780470602188","provider":"Atlantic Books","version":"1.0","type":"link"}