{"product_id":"mixed-race-politics-and-neoliberal-multiculturalism-in-south-korean-media-9783319881027","title":"Mixed-Race Politics and Neoliberal Multiculturalism in South Korean Media","description":"\u003cp\u003e • Author(s): Ji-Hyun Ahn\u003cbr\u003e • Publisher: Springer\u003cbr\u003e • Publisher Imprint: Palgrave MacMillan\u003cbr\u003e • BISAC: Media Studies\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book studies how the increase of visual representation of mixed-race Koreans formulates a particular racial project in contemporary South Korean media. It explores the moments of ruptures and disjuncture that biracial bodies bring to the formation of neoliberal multiculturalism, a South Korean national racial project that re-aligns racial lines under the nation's neoliberal transformation. Specifically, Ji-Hyun Ahn examines four televised racial moments that demonstrate particular aspects of neoliberal multiculturalism by demanding distinct ways of re-imagining what it means to be Korean in the contemporary era of globalization. Taking a critical media\/cultural studies approach, Ahn engages with materials from archives, the popular press, policy documents, television commercials, and television programs as an inter-textual network that actively negotiates and formulates a new racialized national identity. In doing so, the book provides a rich analysis of the ongoing struggle over racial reconfiguration in South Korean popular media, advancing an emerging scholarly discussion on race as a leading factor of social change in South Korea.\u003c\/p\u003e","brand":"Springer","offers":[{"title":"Paperback","offer_id":45281123008663,"sku":"9783319881027","price":7345.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9783319881027.webp?v=1769298286","url":"https:\/\/atlanticbooks.com\/products\/mixed-race-politics-and-neoliberal-multiculturalism-in-south-korean-media-9783319881027","provider":"Atlantic Books","version":"1.0","type":"link"}